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Busting Branding Myths

April 21, 2017

Every company has a brand. Some have worked to carefully build their brand, while others have been assigned a brand from their customers that they would rather not have. For every company, the work of defining and building a brand never stops. Because of changing markets, competitors, and products, there is always a need to close the gap between our current brand positioning and our desired brand positioning.

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Working His Way

April 17, 2017

Which has a greater impact? Our companies on the culture, or the culture on our companies? As Christian business owners and CEOs, we have a great responsibility to lead our companies in such a way that points people to Jesus. While it's easier to abdicate responsibility to the church, consider the following: God's first-century mission cohort was comprised of working people -- tradesmen, tax collectors, fishermen, and merchants. They were marketplace people, just like us.

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4 Ways to Kill Your Brand Fast

April 5, 2017

In most markets, where 10% pretax margins represent solid financial performance, a 5-20% brand pricing premium can generate nearly all of a company’s profitability! Successful brands build a major defense against price competition, enabling a company to either sell more at the prevailing price, or charge a premium price at a given volume.

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How's Your Marketing Working?

March 24, 2017

Looking to get a fresh grip on a sound marketing approach? While there are a vast array of marketing concepts, they can be distilled into a handful of key marketing strategies and execution processes for virtually every company.

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The ROI of a Company Chaplain

March 8, 2017

As good as your invention, process, design, logo, distribution channel, capital equipment, fleet of vehicles and other generally accepted accounting assets are, not one of them is as valuable as your employees. Unfortunately, employees’ problems don’t go away when they walk into work. Issues stemming from marital problems, stress, and depression impact your employee’s ability to perform on the job.

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The Trend is Your Friend

March 2, 2017

In the seminal book, “Good to Great”, we learn that a company doesn’t need to be in a great industry to become a great company. To do so, it requires a very candid and strategic analysis of the various components contributing to the firm and then rating them versus a theoretical ideal.

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Does a Christian Worldview Matter in Business?

February 14, 2017

In this era, we are living our lives in two concurrent dimensions, physical and spiritual. The spiritual dimension, began in the heart of God before He made the universe and continues forever. The other, the physical dimension, began with our physical birth and ends at our physical death.

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Are You Eternally Successful?

February 3, 2017

As a Christian business owner and leader, how do you define success? Is it just a bunch of numbers on the bottom line of a net worth statement? Is it a title, a reputation, or a degree? How about personal power or political influence?

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Operational Fitness Is Key To Organizational Wellness

January 31, 2017

Every year, thousands of people resolve to better maintain their personal fitness. This is the most common New Year’s resolution, but unfortunately, it’s also the most frequently broken. The temptation to fall back into our old habits after the newness of January wears off is strong. This truth not only applies to our personal fitness goals, but to our professional goals as well.

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