The Power of And

May 24, 2017

Leaders are under a lot of pressure to make good decisions. We have to choose the right employees, vendors, customer markets, and strategy to make our businesses grow. These choices are often made at the expense of another. When we choose one strategy, we are saying no to the other. This reality is less black and white when we consider our businesses as ministry.

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Do You Know Why Your Customers Buy?

May 16, 2017

Most companies know what their unique selling proposition is, but a dominant selling idea (DSI) is a stronger version of the concept - a unifying, energizing, focusing, trust-building, clutter-removing, lean-value-creating notion. It’s a motivating difference at the moment of the purchase decision that communicates our #1 position in a “desirable specialty” that’s important to our target customers.

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Busting Branding Myths

April 21, 2017

Every company has a brand. Some have worked to carefully build their brand, while others have been assigned a brand from their customers that they would rather not have. For every company, the work of defining and building a brand never stops. Because of changing markets, competitors, and products, there is always a need to close the gap between our current brand positioning and our desired brand positioning.

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Working His Way

April 17, 2017

Which has a greater impact? Our companies on the culture, or the culture on our companies? As Christian business owners and CEOs, we have a great responsibility to lead our companies in such a way that points people to Jesus. While it's easier to abdicate responsibility to the church, consider the following: God's first-century mission cohort was comprised of working people -- tradesmen, tax collectors, fishermen, and merchants. They were marketplace people, just like us.

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4 Ways to Kill Your Brand Fast

April 5, 2017

In most markets, where 10% pretax margins represent solid financial performance, a 5-20% brand pricing premium can generate nearly all of a company’s profitability! Successful brands build a major defense against price competition, enabling a company to either sell more at the prevailing price, or charge a premium price at a given volume.

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How's Your Marketing Working?

March 24, 2017

Looking to get a fresh grip on a sound marketing approach? While there are a vast array of marketing concepts, they can be distilled into a handful of key marketing strategies and execution processes for virtually every company.

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The ROI of a Company Chaplain

March 8, 2017

As good as your invention, process, design, logo, distribution channel, capital equipment, fleet of vehicles and other generally accepted accounting assets are, not one of them is as valuable as your employees. Unfortunately, employees’ problems don’t go away when they walk into work. Issues stemming from marital problems, stress, and depression impact your employee’s ability to perform on the job.

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The Trend is Your Friend

March 2, 2017

In the seminal book, “Good to Great”, we learn that a company doesn’t need to be in a great industry to become a great company. To do so, it requires a very candid and strategic analysis of the various components contributing to the firm and then rating them versus a theoretical ideal.

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Does a Christian Worldview Matter in Business?

February 14, 2017

In this era, we are living our lives in two concurrent dimensions, physical and spiritual. The spiritual dimension, began in the heart of God before He made the universe and continues forever. The other, the physical dimension, began with our physical birth and ends at our physical death.

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