Time to Assess, Part One: Five Point Alignment Matrix
July 19, 2017
Only 1/10 of 1% of all companies ever reach the $250 million revenue mark. Those that do tend to routinely employ various methods to check their progress and gain fresh perspective regarding opportunities. The objective is to uncover areas of need or opportunity and stay ahead of the curve. So much of our accounting and operational dashboards are historical in nature which can incline us to lead our businesses like someone who steers a car by looking in the rearview mirror!
Many companies have gotten their arms around planning and execution discipline by using a version of the balanced scorecard approach. Generically, this framework asks us to evaluate our issues and capabilities and define our goals and measures across four core areas: customer, financial, employee, and operational. This discipline helps with overall company efforts to teach business, share information, communicate plans and accountabilities, and celebrate/reward progress. C12 has enhanced the balanced scorecard idea by creating the Five Point Alignment Matrix. This proprietary tool incorporates the centrality of our values, purpose, and vision and the integration of ministry as a major area for goal-setting and tracking as we seek to build GREAT businesses for a GREATER purpose, modeling “business AS ministry.”
The elements of the Five Point Alignment Matrix are:
OurShared Core Principles are the heart of the matrix. The arrows emanating outward from this hub indicate that our shared purpose, values, and vision guide everything we do (i.e., policies, practices, processes, priorities, decisions, goals). The arrows pointing inward to the center signify the contribution each area makes toward achieving our shared vision God’s way.4
Ministry encompasses activity that serves to spread or support the Kingdom of God as we serve, equip, and encourage our stakeholders in Christ’s love and truth.5-8
Organization Development supports doing the above things well by attracting and equipping team members who are talented and motivated to support our core principles, and by maintaining a supportive learning environment that encourages innovation and both professional and personal development.9
Operations Management includes the internal/external supply chain, technical, and administrative processes that produce work and deliver client value.10
Financial Management deals with all aspects of our financial strength: assets, profitability, cash flow, funding sources, projections, controls, and reporting.11
Revenue Generation includes everything we do to define, understand, attract, retain, communicate, measure, and build on our customer relationships to achieve growth.12
Join us over the next six weeks as we publish blog posts dedicated to each point in the matrix and release corresponding one-page assessments to help evaluate your effectiveness in each area.