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How's Your Marketing Working?

March 24, 2017

Looking to get a fresh grip on a sound marketing approach? While there are a vast array of marketing concepts, they can be distilled into a handful of key marketing strategies and execution processes for virtually every company.

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The ROI of a Company Chaplain

March 8, 2017

As good as your invention, process, design, logo, distribution channel, capital equipment, fleet of vehicles and other generally accepted accounting assets are, not one of them is as valuable as your employees. Unfortunately, employees’ problems don’t go away when they walk into work. Issues stemming from marital problems, stress, and depression impact your employee’s ability to perform on the job.

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Does a Christian Worldview Matter in Business?

February 14, 2017

In this era, we are living our lives in two concurrent dimensions, physical and spiritual. The spiritual dimension, began in the heart of God before He made the universe and continues forever. The other, the physical dimension, began with our physical birth and ends at our physical death.

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What’s Ahead for 2016?

November 24, 2015

The last few months of the year always seem to fly by. With the holidays and year-end commitments, you will be flipping your calendar to January before you know it. At C12, we’d like to encourage you to be proactive about planning for next year. It’s never too early to start thinking strategically about goals and objectives for 2016.

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Five Signs It's Time to Terminate An Employee

November 19, 2015

Making the difficult decision to terminate an employee is one of the most dreaded aspects of leading a business. For this reason, most act too slowly, which can cost the company in a big way. So how do you know when it’s the right time to release an employee? How can you be proactive about protecting your culture through eliminating problem staff? The following issues are telltale signs that the time has come to part ways.

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8 Ways to Build Trust for Times of Change

November 17, 2015

Do you consider yourself a creature of habit — someone who seeks comfort and security in the present? Or do you embrace change and become excited about the opportunities it presents? Most people, even leaders, do not naturally prefer change. Some even vigorously resist it, especially if there is no foundation of trust. Creating an atmosphere of trust equips your team to deal with, and even develop from, the inevitable times of change. Consider these eight ways to build trust with your team:

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Contemplating An Acquisition? 10 Common Mistakes to Avoid

October 27, 2015

Acquisition is a growth strategy as old as commerce itself. It allows companies with opportunistic leadership to expand their services and achieve broader goals. However, while business acquisition can bring incredible opportunities, it presents great challenges and requires a unique set of skills. Prayerfully considering the deal is important, as many companies have encountered both operational and organizational crises while executing an acquisition. These crises can have longstanding impacts on your customers, employees, and finances. If you are contemplating whether an acquisition is the right strategic move for your business, consider these common mistakes:

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Your Most Important Hour: The Journey Toward Intimacy with God

October 6, 2015

Aligning the desire to grow in our spiritual lives with the discipline required can seem overwhelming. With fast-paced, hectic days, finding time to pray, count our blessings, and meditate on scripture is never easy. However, those who make the time will tell you about the transformation God brings when we take time to know Him more intimately.

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Raising the Bar on Employee Care & Encouragement

October 1, 2015

At some point, every employee faces a personal problem that interferes with their work life. When challenges arise, business leaders can be proactive to help their people recover through corporate chaplaincy. CEOs and business owners must realize that they only know a small portion of their staff’s struggles. Employees won’t readily run to you for help, but if a relationship already exists with a company-sponsored chaplain, they may willingly turn to them for support.

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Actions Speak Louder than Words: What Servant Leadership Means for Christians

September 29, 2015

Your effectiveness as a leader is often reflected in those whom you lead. Every day, people are watching and learning from you - reading into your character, interpreting what they see, and often following your example. The old saying, “actions speak louder than words,” rings especially true for business owners and CEOs. At C12 Group, we talk a lot about servant leadership, and how an others-centric mindset can transform cultures for the better.

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